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Search results for “conversion rates”
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
VC shows growing interest in new hospitality models: what are the risks?
12/12/2018
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4:20:12 PM
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Funding radiates beyond early interest in Airbnb and other distribution platforms to other parts of the ecosystem, such as operators, owners, and back-end tech, according to a new e-book of Skift Research.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Expedia rolls out Guest Insights technology for booking behavior intel
10/31/2018
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6:21:46 PM
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Information analyzed by Guest Insights includes guest origin details, average daily rate, average booking window, average cancellation rate and other historical information.
SITA acquires MEXIA to further improve passenger management tech
11/09/2018
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3:24:40 PM
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MEXIA’s technology enables airports to predict where bottlenecks may arise across check-in, security and taxi lines.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Ctrip ventures into hotel management by launching Rezen Hotels Group
10/10/2018
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8:42:03 AM
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The launch of Rezen Hotels, Ctrip’s first high-end hotel brand, marks the group’s strategy to branch out to the high star-rating hotel sector.
Hopper secures $100 million Series D
10/05/2018
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11:48:12 AM
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The funding brings the total raised so far by the mobile-only business to CA$235 million (USD 184 million).
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